An Australian blogger was shopping at the Apple Store in Sydney, when a black bus with a “Wake up” sign pulled infront of him while leaving the store. A group of protesters came out of the bus holding placards decorated with the same message. Apparently it looks like a flashmob teasing ad for Apple custumers to wake up.
The Australian blog Mumbrella did some research and traced the campaign back to an agency called Tongue. The agency is behind the âWake Upâ campaign website, that displays a JavaScript count down of the mystery product. According to Mumbrella believes the count down could be the number of seconds for the launch of the Next Galaxy smartphone, which is due to be unveiled on May 3rd.