Thirteen McDonald’s around Australia will temporarily change their name to ‘Maccas’ at select locations this week in celebration of Australia Day (26 January).
A recent survey revealed that over 50% of Australians regularly referred to the international fast food business by its informal name. In the photo above, a store in Engadine, Sydney, sports the golden arches and the new Macca’s sign.
The fast food restaurants will change their name for a month during the celebration, replacing their signage with the customized ‘Maccas’ logo as a reflection of Australia’s embrace of the fast food brand. Watch the video TV Ad below.