Jeep has unveiled the new concept Jeep Chief, inspired by the full-size 1970s era Cherokee, that will participate in the 49th annual Easter Jeep Safari in Moab, UT, from March 28 to April 5.
The Chief concept has a 3.6L Pentastar V6, 17″ wheels, including an ocean blue body, Tiki shifter, and wooden slats in the cargo area, and seats inspired by Magnum P.I..
