Swedish ad agency Akestam Holst created an anti-smoking campaign by attaching smoke detectors to the digital display billboard. They chose a location in Stockholm’s Odenplan square where people often smoke. The digital screen features a simple photo of a male model. If people walk by ad with a lit cigarette the man in the ad will… Continue reading Smart Billboard Coughs When Smokers Walks By
Tag: interactive advertising
Hair Blowing Subway Ad
A Swedish pharmacy Apotek Hjärtat teamed up with innovative advertising agency Akestam Holst to created a subway ad that moves a model’s hair whenever a train enters the station. The creative Agency installed an ultrasonic sensors behind the display screens on a subway platform and then connected the sensors to the screen via a Raspberry Pi microcomputer. Watch the video below.