Coca-Cola Dance Vending Machine

Coca-Cola utilized Microsoft’s Kinect technology in its vending machine to engage with customers and build their brand South Korea.

The Coke dance vending machine has a built in sensors and webcams recognize human interaction. The vending machine challenges people to replicate dance moves from the Korean boy band 2PM being played on the machine in exchange for soda. The better they dance, the more bottles of Coke they are rewarded with. Watch the video below.

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