MINI Art Beat: 48,000 LEDs on a Mini Countryman

MINI Art Beat - 48,000 LEDs on a Mini Countryman

As a part of the ”Not Normal” campaign, MINI has launched MINI Art Beat, an installation which unveils a car that plays videos on the go down the streets of London. The company has fitted 48,000 hi-res LEDs in a Mini Countryman, so that it’s able to brightly light up like a mobile billboard. MINI fans can stream their own short video on the MINI Art Beat car directly through the Facebook app, on MINI Space, or by tweeting Vine videos hashtagged #MINIartbeat – then add their customized design and beat. Watch the video below.

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