Volkswagen: Eyes On the Road

Volkswagen Eyes On the Road

VolkswagenĀ hasĀ createdĀ a clever experiential stunt tested on aĀ unsuspecting movie goers at a Hong Kong movie theater.

TheĀ audience were shown a video of a car, from the driver’s perspective, driving down a road. And at the precise moment they received a location-based transmitterĀ messageĀ to their mobile phones. While they took a moment to look at their phone,Ā all of a sudden the onscreen carĀ loses control and crashes into a tree. Watch the video below.

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