Pizza Hut Hong Kong created a specially-designed pizza box that turns a smartphone into a projector by using an included lens and stand. It’s called the Blockbuster Box, and it was designed by Ogilvy Hong Kong for a Pizza Hut marketing stunt.
So, how does it work? The special Blockbuster Box features a cut-out hole in the side of the box. The hole can be plugged with a lens found on top the pizza pie attached to the pizza table, and then use the pizza table’s legs to prop up your smartphone inside the box. Watch the video below to learn more about it.