Live streaming platform YouNow has officially launched in the Middle East and is changing the way people interact online. The website and mobile app is the first platform of its kind to enable real time interaction between broadcasters and their fans, while also offering influencers the opportunity for revenue.
With over 100 million user sessions per month and 150,000 hours of live video consumed every day, YouNow is one of the leading live streaming platforms in the world. It is a creative hub which facilitates live content creation from performers, celebrities, social influencers and brands; encouraging personal interaction with fans anywhere in the globe.
In addition to one-on-one interaction, YouNow is an advertising-free platform, and instead favours a unique tipping system as a way of revenue and income for its broadcasters. For instance, audiences may decide to tip a musician for his lyrical talents or a beauty vlogger for her make-up tips. Users can also tip in exchange for extra features on the chat room such as highlighted comments or becoming a guest broadcaster.
With over 70% user engagement and 90% mobile engagement, brands such as Coca Cola and Starbucks have also seen the benefit of the live broadcasting platform to target a 13-25 demographic. Meanwhile media companies such as Buzzfeed and MTV are using YouNow to live stream content that is compelling for a connected mobile audience.
To safeguard users, the YouNow site is heavily moderated to ensure no controversial, political or religious broadcasts are hosted.
