Swedish ad agency Akestam Holst created an anti-smoking campaign by attaching smoke detectors to the digital display billboard. They chose a location in Stockholm’s Odenplan square where people often smoke. The digital screen features a simple photo of a male model. If people walk by ad with a lit cigarette the man in the ad will… Continue reading Smart Billboard Coughs When Smokers Walks By
Tag: advertising box
Hair Blowing Subway Ad
A Swedish pharmacy Apotek Hjärtat teamed up with innovative advertising agency Akestam Holst to created a subway ad that moves a model’s hair whenever a train enters the station. The creative Agency installed an ultrasonic sensors behind the display screens on a subway platform and then connected the sensors to the screen via a Raspberry Pi microcomputer. Watch the video below.
Photoshop Live: Street Retouch Prank
Swedish photographer and retouch artist Erik Johansson teamed up with Adobe to come up with a very creative ad to promote the Adobe Creative Day event, which already started today in Paris and Stockholm. The company placed an LCD screen inside an advertising panel at a bus stop with lots of hidden cameras around the area to prank the passengers. The idea of the… Continue reading Photoshop Live: Street Retouch Prank