Smart Billboard Coughs When Smokers Walks By

Swedish ad agency Akestam Holst created an anti-smoking campaign by attaching smoke detectors to the digital display billboard. They chose a location in Stockholm’s Odenplan square where people often smoke. The digital screen features a simple photo of a male model. If people walk by ad with a lit cigarette the man in the ad will… Continue reading Smart Billboard Coughs When Smokers Walks By

Hair Blowing Subway Ad

A Swedish pharmacy Apotek Hjärtat teamed up with innovative advertising agency Akestam Holst to created a subway ad that moves a model’s hair whenever a train enters the station. The creative Agency installed an ultrasonic sensors behind the display screens on a subway platform and then connected the sensors to the screen via a Raspberry Pi microcomputer. Watch the video below.

Billboard Produces Drinking Water Out of Thin Air

The first advertising billboard in the world that produces water from the air in Lima, Peru. The breakthrough is designed to inspire more young people to pursue careers in engineering at the University of Engineering and Technology of Peru. It also helps the capital of Lima, located in the desert and humid despite lack of rain, to generate drinking water to some of… Continue reading Billboard Produces Drinking Water Out of Thin Air

Photoshop Live: Street Retouch Prank

Swedish photographer and retouch artist Erik Johansson teamed up with Adobe to come up with a very creative ad to promote the Adobe Creative Day event, which already started today in Paris and Stockholm. The company placed an LCD screen inside an advertising panel at a bus stop with lots of hidden cameras around the area to prank the passengers. The idea of the… Continue reading Photoshop Live: Street Retouch Prank