Google Goggles is app that enables people to search the web by taking pictures with their mobile devices. It’s ideal for things that aren’t easy to describe in words. There’s no need to type or speak your query – all you have to do is open the app, snap a picture, and wait for your search results.
The app was launched a year ago and since then people have used Goggles to search for information about lots of different things: famous paintings, landmarks, products and much more.
Today, Google is announcing a Google Goggles marketing experiment. They’re working with five brands like Buick, Disney, Diageo, T-Mobile and Delta Airlines to extend some of their offline marketing to the mobile web. They have “Goggles-enabled” some of their print ads, movie posters and other media. When users take pictures of these with Google Goggles, they will be recognized by the app, and users will have the option of clicking-through directly to a mobile destination from the brand.
Don't you just love google?! 🙂
They never stop creating new ideas and trying them. I love what they do.