As a part of its marketing campaign, Vilebrequin has recently organized a special and unique event at the 360 Mall, Kuwait in order to display its luxurious collection to different audiences segments and more specifically to beach lovers and prepare them for the fun-filled summer season.
This event was held on May 11th and it will be held again today May 25th 2012 to feature an unprecedented way of displaying swimwear. Children and adult models will be walking all around the mall both draped in the same Vilebrequin swim suit. This move of Vilebrequin actually emphasizes the bond between father and son and allows the passing of values from one generation to another.
