As a sponsor of the 25th anniversary of shark week on the Discovery Channel, Volkswagen built an underwater shark cage in the shape of the new 2012 Beetle.
To celebrate this historic milestone, Volkswagen teamed with noted marine biologist and shark expert Luke Tipple, along with a team of engineers to design and construct a mobile Beetle shaped Shark observation cage. The cage, which took approximately three weeks to build and is made of tubular aluminium, will put viewers in the driver’s seat as it cruises the ocean floor, surrounded by sharks. Watch the video of Shark Week TV ad on the Discovery Channel below.