The world finally got a look at the first TV commercial for BlackBerry’s new smartphone the Z10, during Sunday’s Super Bowl event. BlackBerry bought a 30 second advertisement on the Super Bowl broadcast to promote what the new smartphone “can’t” do.
The Super Bowl is the most-watched television event of the year, drawing 111.3 million U.S. viewers in 2012, and 8.1 million in Canada. The event is also the most expensive event for advertisers, costing an average of $3.4 million for a 30-second spot on NBC last year. Watch the BlackBerry Z10 TV Commercial video below.