Just off of Via dei Mercanti, near the heart of the old city, a submarine had apparently pushed its way through the paving stones and damaged a nearby car. The road’s shattered surface lay piled up around, with baffled firefighters looking on. Meanwhile, sailors clambered down from the lost submarine’s tower to meet emergency crews at the scene.
Of courseĀ you’re probably wondering howĀ ridiculous this sounds. Well, it was all staged!Ā An Italian base insurance group calledĀ Europ Assistance ITĀ came up with this clever marketing stunt that left the people inĀ MilanĀ completely baffled.Ā The company had come to the street early in the morning to construct the fake submarine as part the marketing for their “Protect Your Life” campaign.
