Kraft Foods has changed its logo for the fourth time in less than four years, and it looks a whole lot like what it started with back in 2009. Kraft the corporation redesigned and finally settled on their old and first logo. As of October 1, 2012, Kraft Foods Group is officially a start-up or, as they describe it, a “new company that has been around 109 years” that also happens to have revenues of approximately $19 billion in 2011. A new logo was introduced with the new company.
Kraft Foods Group is an American multinational confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Trident, Tang. Forty of its brands are at least a century old.