Lionel Messi starring in a new TV commercial for adidas, promoting their new adizero F50 Messi boot ‘The New Speed of Light’.
In the video commercial below, Leo wore a custom-made LED suit and hood, with hundreds of individual LED’s sewn by hand in to adidas TechFit gear, to captures and analyzes his movement. As well as ‘hacked’ adizero F50 Messi boots rigged with the three stripes in LED and a bespoke, moulded LED football.