Ad With A Secret Message Only Children Can See

An Ad with a Secret Message Only Children Can See

A very creative advertising campaign against child abuse in Spain that sends a clear message for children and a warning for adults. GREY has created two different messages, using an outdoor lenticular billboard showing the adults an awareness message, while children with an average height under 10 can see a different message with a clear and easy telephone number (picture above on the right).

It’s a very clever idea, but whats the point in exposing the secret message in a online video. It would defeat the purpose of the ad.

via: Huffington Post
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