The creative Agency installed an ultrasonic sensors behind the display screens on a subway platform and then connected the sensors to the screen via a Raspberry Pi microcomputer. Watch the video below.
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McDonald’s Canada takes a new approach in marketing by directly answering the customers questions about its products.
Hope Bagozzi, director of marketing for McDonald’s in Canada, released a You Tube video showing how it’s done and why. She picked up a Quarter Pounder with cheese from a local McDonald’s and takes it to Watt International‘s photo studio, where they shoot their advertisements, to compare the two versions. It’s pretty interesting! Watch the video below.
An Australian blogger was shopping at the Apple Store in Sydney, when a black bus with a “Wake up” sign pulled infront of him while leaving the store. A group of protesters came out of the bus holding placards decorated with the same message. Apparently it looks like a flashmob teasing ad for Apple custumers to wake up.