Swedish ad agency Akestam Holst created an anti-smoking campaign by attaching smoke detectors to the digital display billboard. They chose a location in Stockholm’s Odenplan square where people often smoke. The digital screen features a simple photo of a male model. If people walk by ad with a lit cigarette the man in the ad will… Continue reading Smart Billboard Coughs When Smokers Walks By
Tag: advertising billboard
Billboard Produces Drinking Water Out of Thin Air
TheĀ firstĀ advertising billboard in the worldĀ that produces water from the airĀ inĀ Lima,Ā Peru.Ā The breakthrough is designed to inspire more young people to pursue careers in engineering at theĀ University of Engineering and Technology of Peru. It also helps the capital of Lima, located in the desert and humid despite lack of rain, to generate drinking water to some of… Continue reading Billboard Produces Drinking Water Out of Thin Air