TheĀ firstĀ advertising billboard in the worldĀ that produces water from the airĀ inĀ Lima,Ā Peru.Ā The breakthrough is designed to inspire more young people to pursue careers in engineering at theĀ University of Engineering and Technology of Peru. It also helps the capital of Lima, located in the desert and humid despite lack of rain, to generate drinking water to some of its 7 million people.
The university came up with the idea to transform the country’s high levels of Ā into water in conjunction with ad agency Mayo DraftFCB.Ā The billboard system uses reverse osmosis, a water purifying process, and then stores the water in tanks that hold 20 liters each. The water is dispensed at the bottom of the structure.Ā The billboard has already produced 9,450 liters of water in just three months, according to Mayo, which it says equals the water consumption of ‘hundreds of families per month. Watch the video below to learn more about the project.