In Colombia, Coca-Cola has released a new bottle made entirely of ice. The bottle is shaped similar to the old-fashioned Coke bottle. Only its made of ice, not glass.
To create the icy bottles, the company fills silicone molds with water, freezes them at -13 degrees Fahrenheit and then fills the molds with Coke. Each comes with a red rubber band Coca Cola logo to prevent frozen fingers. Once the bottle melts, the red band double as snap bracelets.
According to Coca-Cola website, the bottles have been a hit in hot Colombia beaches, where vendors are selling an average of 265 an hour. Check out the video ad below.