The world’s most expensive billboard, located in downtown Dubai, near the entrance of the Burj Khalifa, the world’s tallest building. The billboard featured a Jet Pack Man flying around the billboard in a seconds-long promotion for Skydive Dubai and Go Fast energy drink.
The seconds of flight time for the billboard in Downtown Dubai would cost a minimum of $500 per second. If the number of seconds in a month (60 seconds x 60 minutes x 24hours x 30 days = 2,592,000 seconds) is multiplied by $500, the total amounts to approximately $1.3 billion for the month-long fly time for the billboard.
It’s a huge publicity stunt that’s being blown way out of proportion, but as usual Dubai want to be the first in everything! Watch video below.