VolkswagenĀ hasĀ createdĀ a clever experiential stunt tested on aĀ unsuspecting movie goers at a Hong Kong movie theater. TheĀ audience were shown a video of a car, from the driver’s perspective, driving down a road. And at the precise moment they received a location-based transmitterĀ messageĀ to their mobile phones. While they took a moment to look at their phone,Ā all of… Continue reading Volkswagen: Eyes On the Road