For the first time in the Middle East The Avenues mall will host on the first of November and for a period of 17 days a 300 year narrative of Kuwait’s history presented through the latest picture recognition technology and interactive marketing services.
Interactive Mega Map:
A 680 square meter map of Kuwait will be constructed on the floor of The Avenues (2nd Avenue) with special symbols scattered all around the map. Scanning these symbols through our special application designed for this event (Treek) you will be able to view a digital archive of Kuwait’s’ history and achievements.
Kuwait Time Line:
In addition to the Map, a chronological presentation of Kuwait’s history will be printed on glass panels (The Time Line) and placed next to the map with symbols representing important key events in Kuwait’s history also viewed through your smart phone.
The compiling of this archival treasure was only possible by the contribution of Kuwaiti enthusiasts and researchers with a passion to document and acquire through diligent efforts materials and information about our beloved nation from sources inside and outside Kuwait.
Our smart Phone Application (Treek) is available to download free of charge from Apple store and Google Play. Only through the scanning feature of this app will you be able to enjoy never been seen pictures and videos about Kuwait cultural history and enjoy a nostalgic trip down the golden era of Kuwait’s Television and Radio productions.
Through the collaboration of the host, The Avenues, and the organizers, Universal Watch co., this nationally charged project was able t see the light embracing the latest in picture recognition technology.
The success of this national project is contributed to the support of our sponsors whom also played a main role in Kuwait’s modern history and left an evident mark on its’ cultural identity. Watch the video below.
Main sponsors: Zain, IKEA, Americana
Sponsors: Kuwait Awqaf Public Foundation, American University of Kuwait , AlMulla Group, Touristic Enterprises Company, Kuwait Fund for Arab Economic Development, Kuwait Financial center
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